A Fresha alternative, with no marketplace.
MIVUNA is the Italian AI management software for hair salons, barbers, and beauty studios. No hidden payment fees, native Italian support, and an AI Receptionist that speaks your clients' language.
What changes between MIVUNA and Fresha.
Software cost vs transaction cost
Fresha doesn't charge a software subscription, but applies a fee on payments processed through the platform (check the current percentage on fresha.com). MIVUNA charges a flat monthly subscription and zero transaction fees. Salons processing high volumes should compare the two models numerically.
Marketplace presence vs your own site
Fresha includes a marketplace where your salon is listed alongside others. MIVUNA gives each salon a dedicated site (subdomain.mivuna.com or custom domain). Two different acquisition models: marketplace = visibility on a general audience, your own site = brand control and local SEO.
Target market and support language
Fresha operates globally with an interface in 16 languages (Italian included). MIVUNA is purpose-built for the Italian market, with support, e-invoicing, and tax compliance handled natively. The right choice depends on your salon type and how much of your client base is international.
MIVUNA vs Fresha, row by row.
Comparison based on public information from official sources. Data retrieved: 2026-05-27. For current data check fresha.com
| MIVUNA | Fresha | |
|---|---|---|
| Payment commissions | None | Yes, percentage on transactions |
| Monthly subscription | From €29/month (flat) | 'Free' + transaction fees |
| AI Receptionist on phone | Included (Pro/Premium tiers) | Not available |
| AI Receptionist on WhatsApp | Included (Pro/Premium tiers) | Not available |
| Custom salon website | Included, your brand | Profile in marketplace |
| Custom domain | Supported | Only fresha.com/<slug> URL |
| Italian interface | Native | Translated, some sections in EN |
| Italian customer support | Always | Limited, UK timezone |
| Italian e-invoicing | Compliant | Manual configuration |
| Marketing SMS / WhatsApp | Included | Paid add-on |
| Multilingual AI for clients | 5 native languages | Multilingual UI, no AI |
| Data export | Always in CSV | Limited |
Migrating from Fresha is simple.
1. Sign up
Create your MIVUNA account with email. 14 days free, no credit card.
2. Import your price list
Export services and clients from Fresha in CSV, upload to MIVUNA. The wizard guides you through.
3. Publish your site
Your booking site is live right away. Connect your own domain whenever you want.
Frequently Asked Questions
Why switch to an Italian software if Fresha is free?
Fresha is free on the subscription but applies commissions on processed payments (typically 2-3%). On €5,000/month in revenue that's €100-150 in costs — well above MIVUNA's flat €29 subscription. Plus, with MIVUNA you keep your brand and the direct relationship with your client.
Does MIVUNA handle Italian e-invoicing?
Yes. MIVUNA integrates with the Sistema di Interscambio for e-invoicing and supports digital receipts for salons with an electronic till. Compliant with 2026 Italian regulations.
Can I import my clients and services from Fresha?
Yes. Export your data from Fresha in CSV (standard feature in the 'Data' section), then upload the files to MIVUNA via the guided import. For complex imports, MIVUNA support can help.
Does the AI Receptionist really speak Italian?
Yes, it's the primary language. The AI handles Italian, English, Spanish, French, and German with natural voice — it answers phone and WhatsApp 24/7, with full knowledge of your price list and opening hours.
Do I need to close Fresha right away?
No. Many salons keep both for 1-2 months during the transition. Once MIVUNA reliably handles your bookings, you can deactivate Fresha at your own pace.
Try it before you pay.
14 days of the full software, free. No credit card. 5-minute setup.
Legal notice and trademarks
Fresha® is a registered trademark of Fresha Inc, cited solely for comparative informational purposes under EU Directive 2006/114/EC. Information about Fresha services is based on public sources as of 2026-05-27 and may change. For current data check the provider's official site. MIVUNA is a brand of Ocramid S.R.L. (VAT IT03008800793), Italy.